“Smile!”, click, pay, see you later. That was the old way. Magic Memories has built a multi-national company with a massive and diversified revenue stream based around capturing and monetising the imagery of experiences from tens of millions of customers.
A pivot six years ago led them on a transformation in their business from the “transaction” to the “relationship”. John will unpack how these drivers of growth can be applied to your business, and how disruptive digital forces can be turned from threat to opportunity.